“The ideal classroom companion to Kelley and Jugenheimer's Advertising Media Planning textbook—or any Media text, for that matter.” (*) The new edition of this practical tool combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of actual source material from advertising and media companies. It is designed for any student who wants to master the process of advertising media planning. Endorsements:

"The revised Workbook and Sourcebook is the ideal classroom companion to Kelley and Jugenheimer's Advertising Media Planning textbook—or any Media text, for that matter. A much-needed book." — Arnold M. Barban, Professor Emeritus, University of Alabama (*)

"Just as I did with the authors' textbook, I highly recommend this Workbook and Sourcebook to professors and students of advertising and marketing communications. Larry Kelley and Don Jugenheimer combine a great deal of experience in the practitioner as well as academic fields — something so vital in this area of advertising." — John D. Leckenby, University of Texas at Austin