“A must for the teacher who seeks to develop a consistent pedagogical approach to media literacy education.” (*) Completely updated, with current examples and new coverage of digital media, this popular handbook provides a range of qualitative approaches that enable students to effectively decipher information conveyed through the channels of mass communication—photography, film, radio, television, and interactive media. Its aim is to help students develop critical thinking skills and strategies with regard to what media to use and how to interpret the information that they receive. Endorsements:

"The core central issue in media literacy has always been the problem of defining and describing it. In their careful analysis of the major approaches to teaching about the media, Silverblatt, Ferry, and Finan have tackled the daunting task of clarifying this confusion about media literacy education—one of the major barriers to bringing this important subject into the mainstream of American education. Their book is a must for the teacher who seeks to develop a consistent pedagogical approach to media literacy education, and for anyone who wishes to achieve a deeper grasp of this complex but essential field." — Marieli Rowe: Executive Director, National Telemedia Council, and Editor, Telemedium: The Journal of Media Literacy (on the previous edition) (*)

"The authors have drawn an invaluable map of the many roads one can travel to gain mastery and competency of media today. Use it—and travel with confidence to greater understanding of TV, movies, advertising, and popular culture of all kinds." — Elizabeth Thoman, President and Founder, Center for Media Literacy (on the previous edition)