“The authors did a super job in covering the most relevant issues for international business students.” (*) This survey textbook is aimed at students who wish to learn and work in the field of international business. Its objectives are to familiarize students with the external environments that affect international businesses, to show them how to recognize the processes in identifying potential foreign markets, and to help in the understanding of the functional strategies that can be developed to succeed in this highly competitive environment.

The concepts, theories, and techniques presented in Basics of International Business are organized around seven major topical areas:

1. Introduction and overview of international business

2. Environmental variables of culture, politics, and economics

3. Entry strategies for new markets and countries

4. International trade and foreign direct investments

5. Integration of functional areas

6. Specific functional areas (marketing, finance, accounting, etc.)

7. Global outsourcing and its role in international operations

Exceptionally well written, the book is filled with helpful charts, chapter summaries, exercises, and applied cases. As indicated by the title, the text is devoted to just the basics, eliminating a lot of excess detail covered in longer, more expensive hardcover textbooks. The text is filled with helpful charts, chapter summaries, exercises, and applied cases. A detailed instructor's manual including course outlines, classroom exercises, and a complete test bank is available online to adopters.

Endorsements:

"Compared with other international business texts, this book is distinctive in three important ways. First, it offers a rare but highly desirable balance between content coverage and book length. The authors did a super job in covering the most relevant issues for international business students, while successfully controlling the text length (and limiting the final cost to users). Second, the materials in each chapter are informative, current, and systematically organized. They, along with the discussion questions, additional readings, and application cases, allow students to develop a deep understanding of the most important international business issues, terms, and theories. Third, the applied approach in which the materials are presented enables students to integrate their knowledge into practice when such opportunities arise. I highly recommend this book to instructors, students, and managers of international business." — Tao (Tony) Gao, Northeastern University (*)

"Basics of International Business is a comprehensive and informative introductory IB text. It thoroughly explains all basic concepts relating to international business with current examples and exceptional clarity." — Jing Hu, California Polytechnic State University, Pomona