Here's an innovative text that adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis. It prepares students by:

• providing a theoretical framework for understanding crisis communication

• examining the recommendations of academics and practitioners

• reviewing cases that required effective communication during crises

• describing the steps and stages for communication planning.

The text is designed for upper undergraduate students and does not require familiarity with relevant theory. Each chapter includes Chapter Objectives, Case Study, Practitioner Perspective, and Exercises.

"By including a wide range of case studies, exercises, and practitioner perspectives from both the private and nonprofit sectors, Crisis Communication: Theory and Practice, sets the stage for an interactive classroom experience. The text provides a strong conceptual framework, as well as the real-life examples that bring the subject of crisis communication to life." — Carl Zangerl, Northeastern University (*)