Here's an innovative text that adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis. It prepares students by:

• providing a theoretical framework for understanding crisis communication

• examining the recommendations of academics and practitioners

• reviewing cases that required effective communication during crises

• describing the steps and stages for communication planning.

The text is designed for upper undergraduate students and does not require familiarity with relevant theory. Each chapter includes Chapter Objectives, Case Study, Practitioner Perspective, and Exercises.

"By including a wide range of case studies, exercises, and practitioner perspectives from both the private and nonprofit sectors, Crisis Communication: Theory and Practice, sets the stage for an interactive classroom experience. The text provides a strong conceptual framework, as well as the real-life examples that bring the subject of crisis communication to life." — Carl Zangerl, Northeastern University (*)

“An invaluable text…. The author provides multiple exercises for students to apply the principles presented in each section; this not only allows for greater understanding and comprehension, but also strengthens the learning curve of the material. Likewise, at the end of each chapter, the author provides a ‘practitioner’s perspective’ on crisis communication, which allows individuals in the field the opportunity for commentary and opinion. The author does an extremely good job of gathering worthy sources to validate many of his claims presented in each chapter; students will find these sources to be valuable reference points in class discussions or in preparing for advanced coursework in crisis communication. Finally, there are various discussion questions that are pivotal for students interested in this field of study. This text is a nice contribution to the study of crisis communication. It is suitable for upper-level undergraduates and graduate. It would also be a welcome addition to the library of anyone interested in pursuing this line of study.” - International Journal of Communication

"A substantial new contribution to teaching complex communication patterns is Zaremba's new book, Crisis Communication: Theory and Practice. In addition to offering excellent concise introductions to relevant theory, it delineates underlying principles illustrating them with a wealth of timely case studies. Each chapter offers structured exercises that help students practice the application of theory and principles. Rarely is there a book that so effectively facilitates both cognitive and experiential learning of the complex dimensions of communication under stress." - Ann Baker, George Mason University

“Instructors can use this book not only in crisis communication classes but also in classes such as public speaking and organizational communication. Managers who have to deal with crises will also find this book valuable. I have personally dealt with the media in crisis situations, and if I had read this book prior to those situations, I believe I would have been a more effective communicator. I strongly recommend this book. It is appropriate for a variety of communication or business classes. Practicing managers who are involved in crisis planning will also find it a valuable resource. In addition to being concise and clearly written, the examples motivate the reader to consider how crisis communication works within their organizations.” — Business Communications Quarterly

Crisis Communication is an unexpected find and an intriguing one at that. I say ‘unexpected’ because I was eager to learn more about crisis communication, yet genuinely surprised to be so engaged in the subject matter. What makes this book stand out is Zaremba’s ability to draw the reader in using a large number of cases that not only illustrate various strategies and theoretical concepts but make for fascinating stories. The book is very well organized. Crisis Communication brings the subject of crisis communication to life. It not only offers a knowledge set but each chapter provides practitioner perspectives and exercises to develop skills. The book offers professionals clear insights into one of the most demanding but fulfilling areas of public relations and gives academics a solid understanding of a scholarly area that will only gain importance over time. All in all, it’s an exceptional read. — Journal of Consumer Marketing