“A balanced approach to help develop the necessary concepts, skills and contexts to prepare business students for the challenges of managing and thriving in a global economy.” (*) This comprehensive text provides an applied and integrated strategic framework for developing capabilities that lead to global success. Thoroughly classroom tested, this text:

• Provides intellectual and practical guidelines for students to execute goals and strategies that lead to meaningful and productive results. The book is packed with frameworks, cases, anchoring exercises, techniques, and tools to help readers emerge with a completed business plan after the last chapter.

• Focuses on strategy and how firms build competitive presence and advantages in a global context. A primary learning objective is to enable students and managers to understand and evaluate the major issues in strategy formulation and implementation in a global context.

• Provides an accessible framework that will help guide readers in making strategic decisions that are sound and effective. It offers a unifying process that delineates the necessary steps in analyzing the readiness of a firm to do business abroad.

Endorsements:

"Ungson and Wong present a balanced approach to help develop the necessary concepts, skills and contexts to prepare business students for the challenges of managing and thriving in a global economy. The text is comprehensive in its coverage of important and relevant topics in the strategy field, and uses interesting examples and cases to illustrate the issues at hand." — Rosalie L. Tung, Simon Fraser University (*)

"A clear understanding of global strategy sets successful managers apart from the crowd. To this end, Professors Ungson and Wong have made a signal contribution by integrating theory, research, and applications in ways that help global managers understand their opportunities, limitations, and responsibilities. Global Strategic Management sets the new standard for an authoritative and user-friendly text." — Richard M. Steers, University of Oregon

"Ungson and Wong have set the new standard for textbooks in global strategic management. Their book is comprehensive, up-to-date, and very readable. Both students and instructors will enjoy it." — Charles Snow, Pennsylvania State University