“An invaluable companion for many courses in economics and business.” (*) The fourth edition of this acclaimed text is a rich resource for undergraduate and graduate courses in industrial organization, applied game theory, and management strategy. It incorporates game theory into industry analysis by studying the behavior of successful and failing firms as well as the structure conduct performance of particular industries. Chapters address a wide variety of issues concerning industry structure, policy towards business, and the strategic innovations and blunders of individual firms. New coverage of professional sports, soft drinks, distilled spirits, and cigarettes complements revised and updated chapters on airline services, retail and commercial banking, health insurance, motion pictures, and brewing. The book includes firm case studies of General Motors, Microsoft, Schlitz, and TiVo. Endorsements:

"Better than ever! This fourth edition of Industry and Firm Studies is largely new and covers an even more diverse set of industries, ranging from airlines to TiVo. Equally important is its novel attention to specific companies as well as industries, and its introduction of game theory and other tools of modern industrial organization analysis. Chapters offer thorough backgrounds, careful analyses, and penetrating insights into market operation and policy issues. This will be an invaluable companion for many courses in economics and business." — John Kwoka, Northeastern University (*)

"The game theoretic approach to industrial economics provides a framework within which to analyze industry and firm behavior, but to sort out which of the many game-theoretic models have empirical relevance, one needs to take the models to the data. The studies of nine industries and four firms in this volume do just that, using rigorous economics to analyze performance in real-world markets in an accessible way." — Stephen Martin, Purdue University

"These industry and firm case studies provide excellent supplements for industrial organization, regulation, and other courses. They illustrate economic theories and the effects of government regulation using institutional facts, data, and, in some cases, statistical analyses. The book emphasizes beverage industries, but also covers heavily regulated markets, high-tech industries, and other markets — a mix that should appeal to students." — Jeffrey M. Perloff, University of California at Berkeley

"This book provides an interesting blend of industry and single-firm case studies, written by knowledgeable authors. It should be quite useful for instructors in undergraduate Industrial Organization courses who are looking for course materials to supplement an IO textbook's limited examples." — Lawrence J. White, New York University; General Editor, Review of Industrial Organization