“What makes this book most valuable is the fact that it is the first textbook in the world published specifically for international business students and practitioners learning to conduct international business research.” (*) Thoroughly classroom tested, this text shows students of international business how to perform accurate, timely, and appropriate research to make informed strategic decisions. The book’s chapters follow the overall research process—defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. Designed for both graduate and advanced undergraduate courses, the text presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a detailed glossary. Endorsements:

"What makes this book most valuable is the fact that it is the first textbook in the world published specifically for international business students and practitioners learning to conduct international business research. All of the contents are well chosen and specifically tailored to this group of readers. As someone who has taught international business research at the college level, I often struggle to find a book specifically addressing international business research topics and have always had to settle for a marketing research or management research textbook oriented for the domestic marketplace. For the above reasons, I strongly recommend this book to readers interested in learning how to gather international business information to enhance their global business decisions and to college professors teaching the research method course to international business majors." — Tao Gao, Northeastern University (*)

"International Business Research finally bridges the gap between market research and international marketing texts! While the importance of international business research is widely recognized, the topic has generally received cursory coverage in previous texts, often with one or at most two chapters dedicated to the subject. However, this book provides an in-depth look at multiple aspects of international market research, including country analysis for market entry, problems with international databases, and many others." — Gladys Torres-Baumgarten, Kean University