“An innovative approach to introducing the principles of economics by linking the foundations of economic analysis to business and management decision-making.” (*) Thoroughly classroom tested, this text is designed specifically for one-semester accelerated and online courses at the upper undergraduate and MBA levels. It is based on the theme that business and personal decisions are made within both micro- and macroeconomic environments. By understanding the environments and their effects on outcomes of decisions, better choices can be made. The text also differs from others in the area because it is less theoretical, it provides a broader perspective for management problem solving, and it bridges economics with other business disciplines. Each chapter includes a management decision-oriented case study that applies tools of economic analysis. Endorsements:

"Professors Einolf and Forgang take an innovative approach to introducing the principles of economics by linking the foundations of economic analysis to business and management decision-making. The organization of material into modules, with numerous applications and end-of-chapter case studies, make the book particularly well suited to MBA programs with accelerated formats as well as to on-line courses. The practical examples and thought-provoking exercises offer students ample opportunity to apply the art and science of economics to real-world problems relevant to day-to-day business operations." — Darlene C. Chisholm, Suffolk University (*)

"For an accelerated managerial economics course, Einolf and Forgang have chosen a nice set of fundamental macro and microeconomic principles to present. The authors appropriately use simple and vivid cases to illustrate these principles." — Jim Dearden, Lehigh University

"Einolf and Forgang fill an important unmet need for accelerated and online courses for managers, with a book integrating key introductory tools of both macro- and managerial economics. Experienced adult learners, in particular, will appreciate its non-mathematical approach and its emphasis on how managers might apply the tools rather than on economic theory. Refreshingly, the book assumes no previous background in economics or statistics, making these valuable analytic techniques fully approachable by a wide audience." — Todd A. Watkins, Lehigh University