"Recommended if you're looking for a simple, clear introduction to the research and scope of modern communications." (*)
Updated with new and current examples throughout, this concise guide is a rich resource for anyone who wants to become more effective in speaking settings. It covers all the basics and identifies essential principles that will help readers to efficiently prepare, deliver, and evaluate presentations.
Firmly grounded in rhetorical theory, the book contains practical tips to address speaking anxiety, conduct audience analyses, structure presentations, improve speaking delivery, use visual complements, deliver team presentations, persuade listeners, consider ethical issues pertaining to persuasive messages, and prepare for question-and-answer sessions.
“This is a beginning textbook covering all aspects of communications for the student. Zaremba has chapters on ethics, speech anxiety, audience analysis, style, structure, visual support, group presentations, persuasion, body language, and Q and A. Recommended if you're looking for a simple, clear introduction to the research and scope of modern communications.” -Nick Morgan, Public Words blog (*)
“[This book] takes a practical and succinct approach to public speaking. It is useful for professionals in any industry who occasionally speak publicly. The book is also useful to experienced speakers in that it is detailed yet concise enough to keep on the reference shelf for future reference. The book covers many considerations for delivering effective speeches. Although the book is aimed towards professionals, it is a textbook. ...A good long-term investment because effective practices for speaking professionally are enduring. The book is particularly useful to the many individuals who fear public speaking. Although the book may not eliminate that fear, it could mitigate it by preparing readers with exercises and techniques. In being prepared, presenters gain confidence and are more likely to execute a speaking engagement successfully.” - Business Communication Quarterly (on the previous edition)